Video As A Business Tool And A Hobby
I certainly believe in the power of video as a business tool but for most people who shoot video, I think it all starts as a hobby.
I like to shoot fun stuff too.
Here is a video I shot one very cold day at the Holden Beach Fishing Pier.
How To View A Property When You Are Far, Far Away

Here is the scenario:
You are out of town and you are very interested in viewing a property.
You have 2 choices.
1. Pack up, travel and take a chance.
2. Enlist me as your buyers agent and sometimes I can save you a trip.
You decide.
Here is an example of a property video I shot for someone out of town but interested in a particular property.
The Inside Guts of a Real Estate Listing
Ok, you decided to sell your property and you call me to list it. I say great, and then I show up and place a “For Sale” sign on your property. Is that all there is to it? Not hardly. When you hire me to market your property professionally, I go to work for you. Behind the scenes, here is what is going on…
FORMS…FORMS…FORMS
Here is where my work begins. I must fill out 2 copies of each.
- Working with Real Estate Agents form
- Confirmation of agency form
- Dual Agency addendum
- POA Addendum form
- Property disclosure form
- Professional Services disclosure form
- Copies of any leases on property
- Listing Agreement form
Add about 4 more in-house forms that is required by the individual brokerage. Read more
How To Get Your Real Estate Broker License Video
Here is a fun little video I made a while back after I passed my state exam for my Broker License with my previous company.
If They Can’t Find You, They Can’t Buy You
How Do I Find You?
You decide to sell your property. Ok, great. What next? Well, you could do a For Sale By Owner. A lot of folks do. A lot of folks try it, and you drive by that “For Sale” sign tacked to a garden stake in the front yard for months. Sometimes it works but more often than not, it doesn’t.
How will your buyers find you? The quick answer to that is, they will drive by and see your sign. That’s not good enough for me.
I saw a FSBO myself the other day and the writing was so small that I couldn’t read what it said. I just happened to be riding my bike, so I turned around and rode up to the telephone pole it was nailed to, and had to really squint and focus to read what it said. I thought it might be a yard sale or something. It was their home for sale! 3 Bedroom with a pool. I figured they didn’t really want to sell it that bad, especially if a $1.25 sign is their marketing plan.
Selling a property is difficult. It takes patience and hard work. Some FSBO’s give off a bad vibe to potential homebuyers. A prospective homebuyer may think the property is distressed or it’s a bargain sale. A seller who lists an FSBO may attract unqualified bargain hunters. This is a pure waste of your time. A professional Real Estate Broker can weed out these individuals and only bring well qualified prospects to view your property. I found it hard to believe that this was their marketing plan. Had I been in my car, I would have never turned around. I could not even read the phone number.
Employ the services of a licensed professional. At Martha Lee Realty, we are in business to sell your property. Take advantage of the resources of a professional Real Estate Company. Most Real Estate companies have a wide and varied network in which to attract buyers. The MLS (multiple listing service) alone is worth the price of a commission.
If they can’t find you, they can’t buy you.
Call me and let me find your buyer.
Steve Sherron
Martha Lee Realty
A New Beginning At Martha Lee Realty, Holden Beach, NC
New Company. New Blog. New Beginning.
Last week I began a new chapter. I moved my Real Estate license to Martha Lee Realty in Holden Beach, NC. A new beginning for me. There are many reasons for the move, but the number one reason was Martha Lee herself. I have watched her firm since 2004 when I purchased a piece of property in Holden Beach from Martha’s company. It was a very professional, smooth transaction. No problems. At the time Martha Lee Realty was located in a smaller office on Holden Beach Rd. Recently Martha purchased and up-fitted a very large building on the Holden Causeway to accommodate her growing business and sales force. When I started my search for a new company, Martha Lee made it easy.
- She runs 30 web sites and is at the top of every search engine. Most Real Estate searches begin on the internet now.
- In-house IT Department
- In-house video production. I produce videos also and believe in the power of video.
- Support staff that is unmatched
Professional, progressive and on the cutting edge of technology. Martha Lee Realty. My choice was simple.
Steve Sherron
Martha Lee Realty






